As one of the longest standing UK trade representatives for luxury Caribbean hotels, Essential Detail announces a merger with Brave Marketing Solutions, effective 01 November 2019.

The team will expand with 4 new sales and marketing specialists including regional Sales & Marketing Managers toprovide more regular, dedicated support for the company’s trade partner tour operators and key travel agents throughout the UK.

Essential Detail was founded in 1999 by Helen Edwards and Annette Quinn, who subsequently built a collection of superb, independent boutique hotels within the West Indies. They will retain consultancy roles in the business, whilst Tracey Dyson takes over as Director, responsible for all new company strategy and will steer the brand through the next phase of expansion.

“With many fond memories of past Caribbean endeavours and successes, I am delighted, thrilled and excited! Being a part of this integral next Essential Generation and having the support of a truly passionate and amazing team, will provide the perfect opportunity to build on the many successes of the last 20 years. I look forward to rekindling past relationships and making new friends.”

The following new members of the team join the company this week and look forward to working with the trade partners:

Juliet Fletcher (Helen’s daughter): Sales & Marketing Manager – North
Ashleah Sanchez: Sales & Marketing Manager – South
Megan Dyson (Tracey’s daughter): Sales & Marketing Support

The current team, Katie Wilkinson (Agency Sales Manager) and Siobhan Randles (Product & Marketing Manager) both commence maternity leave in January and February respectively returning later in 2020. Cheryl Banks continues to look after social media.


East Winds, St Lucia ... Little Good Harbour and The Atlantis Historic Inn, Barbados ... Young Island and Bequia Beach Hotel,St Vincent & The Grenadines ... Jamaica Inn and Sandy Haven, Jamaica ... Curtain Bluff, Antigua ... Paradise Beach, Nevis


Hard Rock Maldives, SAii Lagoon Hotel Maldives (Crossroads Maldives) ... Hard Rock Hotel Davos, Switzerland